The head of NBC Sports wants hockey players to lose their playoff beards and show off their “young and attractive” faces instead.
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Mark Lazarus has reportedly lobbied both the NHL and its players, urging them to shave, according to the Chicago Tribune.
“The players won’t like this, but I wish they all would stop growing beards in the post-season,” Lazarus was quoted as saying. “Let’s get their faces out there. Let’s talk about how young and attractive they are. What model citizens they are. (Hockey players) truly are one of a kind among professional athletes. I know it’s a tradition and superstition, but I think (the beards do) hurt recognition. They have a great opportunity with more endorsements. Or simply more recognition with fans saying, ‘That guy looks like the kid next door,’…
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