Global Eyes

eye on europe

On Friday I was in Vienna to pick up an Erasmus EuroMedia Award for an e-magazine I edit on EU communications issues. It’s called Opinion Corner and is published by Mostra, a Brussels-based communications agency.

The latest edition of the magazine focuses on how the rest of the world views the EU and features interviews with Balkan musician Goran Bregovic, branding guru Simon Anholt and journalists, politicians and analysts in Moscow, Istanbul, Ankara, Washington DC, Brussels and London. We also carried out street interviews in Burkina Faso, Mexico, China and Egypt to find out what ordinary people make of the EU.

It may come as a surprise to Europeans – many of whom are lukewarm about the EU project and gloomy about its future prospects – to learn that the European Union is viewed in an overwhelmingly positive light across the globe.

In a poll carried out by Globescan for…

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